When it comes to impactful corporate events in Brazil, one acronym takes center stage: MICE. And in this realm, one name rises with authority: Blumar. Recognized worldwide, Blumar is Brazil's largest DMC operator specializing in Meetings, Incentives, Conferences, and Exhibitions. With more than 40 years of experience, we deliver a unique approach that combines creativity, flawless logistics, and personalized service for global companies choosing Brazil as the stage for their events.
In this article, we’ll explain why Blumar is synonymous with MICE excellence and how we can turn your event into an unforgettable experience.
What is MICE, and why is Brazil a strategic destination?
MICE stands for:
- Meetings (Corporate Meetings)
- Incentives (Incentive Travel)
- Conferences (Conferences)
- Exhibitions (Trade Shows and Exhibitions)
Brazil offers a variety of unique settings for events: from Rio de Janeiro’s beaches to the Amazon rainforest, from cosmopolitan cities like São Paulo to cultural heritage sites like Salvador. In addition, it has modern infrastructure, excellent air connectivity, and internationally acclaimed hospitality.
According to the ICCA (International Congress and Convention Association), Brazil consistently ranks among the top countries for hosting international events in the Americas, behind only the USA and Canada. Source: www.iccaworld.org
Why is Blumar the biggest and best MICE operator in Brazil?
Photo: Guilherme Ferreira / Blumar
1. Proven Experience
- Over 40 years organizing international events in Brazil.
- A portfolio of thousands of successful projects in sectors like technology, healthcare, automotive, financial, and education.
2. Presence at Major Global Trade Shows
- Active participation in the largest trade fairs in the sector, such as IMEX Frankfurt, IBTM Barcelona, WTM London, and FIEXPO.
- Networking with top global industry players.
3. Multilingual and Multicultural Team
- Support in English, Spanish, French, Italian, and German, with deep knowledge of the cultures of the countries served.
4. Comprehensive Infrastructure
- Integrated solutions that include VIP reception, ground and air logistics, accommodations, social events, audiovisual services, and on-site support.
5. Trusted Suppliers
- A meticulous selection of the best local partners, ranging from five-star hotels to authentic cultural attractions.
Examples of Successful Events
Photo: Reuber Duarte / Shutterstock.com
Incentive Travel
- Exclusive itineraries in the Amazon, Pantanal, Fernando de Noronha, and Chapada dos Veadeiros.
- Unique experiences like guided hikes with indigenous guides, helicopter tours, and starlit dinners.
Conventions and Conferences
- Complete infrastructure for events with up to 3,000 participants.
- Audiovisual production, stage design, and simultaneous interpretation services.
Trade Shows and Product Launches
- Organization of stands, cocktail receptions, and executive transportation.
- Brand activations with influencers and international media.
Checklist: Why Choose Blumar for Your Next MICE Event?
- International experience and recognition.
- Premium and personalized service.
- Operations across the entire national territory.
- Creativity, safety, and strategic planning.
- Post-event reports and KPIs.
- Sustainability as a core value.
Blumar: MICE Specialists in Brazil
Blumar is more than a DMC — it is the ideal partner for delivering transformative corporate experiences. With a proven track record of excellence, we act as a bridge between Brazil and the world, captivating global brands with the best our country has to offer.
“With over 40 years of experience in the market, Blumar is a leader in corporate events and incentive travel in Brazil. Safety, personalization, and quality are the pillars underpinning our leadership in this sector.”
Your Event in Brazil Deserves Blumar’s Expertise
Now that you know what makes Blumar the leading MICE reference in Brazil, it’s time to take the next step. Our team is ready to create, plan, and execute your event with excellence at every level. Talk to one of our specialists and turn your project into a memorable experience.
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