Blumar Participates in the Brasil DNA Roadshow 2025

11/13/2025

Photo: Disclousure/ Blumar DMC

Blumar participated in the Brasil DNA Roadshow 2025, one of the most important events promoting Brazilian tourism abroad. Represented by Luiza Montesano, the company brought the best of Brazil to the North American market, reaffirming its commitment to sharing authentic and high-quality travel experiences.

What Was the Brasil DNA Roadshow 2025

The Brasil DNA Roadshow 2025 was an innovative initiative designed to strengthen Brazil’s image as a vibrant, welcoming, and unforgettable destination in the United States and Canadian markets. Inspired by the structure of human DNA, the concept symbolized the essence of Brazilian identity. Each “strand” of this DNA represented a defining element of the country — culture, nature, hospitality, and unique experiences that make Brazil truly one of a kind.

According to Embratur (2025), initiatives like the Brasil DNA Roadshow were essential to attracting international travelers and fostering sustainable tourism, connecting Brazilian companies with foreign operators seeking genuine, high-quality experiences.

Blumar DMC’s Participation

Photo: Disclousure/ Blumar DMC

During the roadshow, Luiza Montesano represented Blumar DMC in strategic meetings with travel trade professionals in Washington (October 28) and New York (October 29), as well as in the Virtual Edition, held from November 4 to 6.

These meetings strengthened business partnerships, introduced new tourism products, and showcased Blumar’s expertise in developing customized itineraries that reveal the true “DNA of Brazil.”

“Blumar is proud to share the best of Brazil with the world, combining professionalism, creativity, and a genuine passion for Brazilian hospitality,” said Luiza Montesano.

Blumar DMC: Excellence and Trust in Inbound Tourism

Photo: Disclousure/ Blumar DMC

With more than 40 years of experience, Blumar DMC stands as a leading name in inbound tourism in Brazil. The company offers tailor-made itineraries, multilingual service, and a broad network of certified suppliers, ensuring quality, safety, and attention to every detail.

Blumar’s main strengths include:

Personalized service, focused entirely on the traveler’s experience.
Strong partnerships with hotels, regional operators, and airlines.
Commitment to sustainable and responsible tourism practices.
A highly specialized team in premium, corporate, and incentive travel.

These qualities have established Blumar as the ideal partner for travelers seeking authenticity, comfort, and trust while exploring Brazil.

Blumar participation in the Brasil DNA Roadshow 2025 reinforced the company’s commitment to promoting Brazil as a world-class travel destination. By connecting the country with the North American market, Blumar contributed to a more integrated, sustainable, and authentic vision of Brazilian tourism — one that truly reflects the country’s essence and diversity.

Posts you might also be interested in:

FAQ – Blumar DMC at the Brasil DNA Roadshow 2025

Photo: Disclousure/ Blumar DMC

1. What was the Brasil DNA Roadshow 2025?

The Brasil DNA Roadshow 2025 was an international initiative created to promote Brazil as a vibrant, welcoming, and unforgettable destination in the U.S. and Canadian markets. Inspired by the structure of human DNA, the concept symbolized the core elements of Brazilian identity — culture, nature, hospitality, and unique experiences.

2. What was the main goal of the roadshow?

The event aimed to strengthen Brazil’s image abroad, connect Brazilian companies with international operators, and encourage sustainable tourism practices.

3. Why the name “DNA”?

The DNA metaphor represents the essence of Brazil, with each “strand” highlighting a defining characteristic of the country and its cultural and natural diversity.

4. How did Blumar DMC participate in the Brasil DNA Roadshow 2025?

Blumar was represented by Luiza Montesano, who attended strategic in-person meetings in Washington (October 28) and New York (October 29), as well as the Virtual Edition held from November 4 to 6.

5. What were the main outcomes of Blumar’s participation?

Strengthened business partnerships.
Presentation of new tourism products.
Promotion of tailored itineraries that reflect the “DNA of Brazil.”
Increased visibility in the North American travel market.

6. What did Blumar’s representative highlight about the event?

Luiza Montesano emphasized the company’s pride in presenting the best of Brazil to the world, combining professionalism, creativity, and a genuine passion for Brazilian hospitality.

7. What sets Blumar DMC apart in Brazil’s inbound tourism?

With over 40 years of experience, Blumar stands out for its:

Fully customized itineraries.
Multilingual and highly specialized service.
Strong partnerships with hotels, local operators, and airlines.
Commitment to sustainability and responsible tourism.
Expertise in premium, corporate, and incentive travel.

8. Why do international operators choose Blumar?

The company offers reliability, attention to detail, and in-depth destination knowledge — essential elements for delivering authentic, safe, and high-quality travel experiences in Brazil.

9. Why is the Brasil DNA Roadshow important for international tourism?

According to Embratur (2025), initiatives like this play a vital role in attracting foreign travelers, strengthening Brazil’s global image, and encouraging sustainable development across the tourism sector.

10. How did Blumar contribute to this impact?

Blumar helped promote a more integrated, diverse, and authentic vision of Brazil, showcasing destinations, experiences, and services that truly reflect the country’s essence and hospitality.

11. How can international travel operators use the information gathered during the roadshow?

Designing exclusive packages focused on authenticity.
Offering cultural and nature-based experiences aligned with the “DNA of Brazil.”
Building direct partnerships with certified Brazilian suppliers.