Summer 2026: The Most Popular Destination in Brazil’s Northeast

Photo: Caminhos me levem / Shutterstock.com 

Traveling through Brazil’s Northeast is like diving into a world of vibrant colors, unique flavors, and the unmatched warmth of its people. And with the 2026 summer season approaching, one question is on every traveler’s mind: which destination in the Northeast will be the most sought-after by Brazilians this year?

In this guide, we reveal the top travel hotspot, explain what makes it so irresistible, and share insider tips with the expert support of Blumar Turismo, a trusted leader in safe and personalized travel experiences.

The Northeast: The Beating Heart of Brazilian Tourism

Photo: Luis Carlos Torres / Shutterstock.com

The Northeast consistently leads Brazil’s domestic tourism rankings. According to data from the Ministry of Tourism (2024), over 45% of Brazilian travelers choose the region for their summer vacations. And it’s easy to see why:

• Paradise-like beaches

• Award-winning cuisine

• Rich and diverse culture

• Accommodation options for every budget

Among so many incredible destinations — such as Jericoacoara (CE), Porto de Galinhas (PE), Maragogi (AL), and Natal (RN) — one stands out as the clear favorite for summer 2026.

Summer 2026: The Most Sought-After Destination in Brazil’s Northeast

Summer means sunshine, beaches, and joy — and when it comes to tourism in Brazil, the Northeast always takes center stage. For 2026, the big question is: which destination tops the list for the perfect summer getaway?

From Alagoas to Bahia, with untouched beaches and culturally rich cities, the Northeast promises unforgettable experiences. Below, discover the most desired destinations of the moment and why planning your trip with Blumar Turismo is the best way to experience the magic of a Brazilian summer.

The Northeast in the Spotlight: A Paradise for Every Traveler

According to Embratur and the Ministry of Tourism (2024), the Northeast remains the most visited region in Brazil, accounting for nearly half of all domestic trips during the summer season.

The secret? A perfect blend of stunning nature, award-winning gastronomy, and genuine hospitality.

The Most Popular Destinations in the Northeast for 2026

Photo: Marcio Filho / MTur

1. Maragogi (AL) – The Brazilian Caribbean

 Photo: Gabriel R Paiva / Shutterstock.com

The undisputed champion in searches and bookings! With turquoise waters and its famous natural pools known as “galés,” Maragogi is a dream come true for travelers seeking relaxation in paradise.

Highlights:

• Catamaran rides and snorkeling in crystal-clear pools

• All-inclusive resorts and charming boutique inns

• Fresh seafood and regional delicacies

2. Porto de Galinhas (PE) – Beauty and Comfort Combined

Photo: Gustavo Frazão / Shutterstock.com

A timeless classic, Porto de Galinhas remains a top choice for families and couples alike.

Why visit:

• Warm, calm natural pools

• Family-friendly hotels with excellent facilities

• Jangada (raft) rides and buggy tours to Muro Alto and Maracaípe

3. Jericoacoara (CE) – The Adventurer’s Paradise

Photo: Pedro Magrod / Shutterstock.com

Affectionately known as “Jeri,” this destination captivates with its rustic charm and natural beauty — perfect for adventurers, photographers, and sunset lovers.

What to do:

• Climb the iconic Sunset Dune

• Visit the stunning Lagoa do Paraíso

• Enjoy boutique lodges and stylish beach bars

4. Morro de São Paulo (BA) – Bahia’s Charm and Energy

Foto: Lazyllama / Shuttertstock.com

Morro de São Paulo enchants visitors with its mix of tranquility and fun. Its numbered beaches — First through Fourth — each have their own distinct vibe.

Don’t miss:

• A walk to Fourth Beach

• Eco trails and diving tours

• Lively nightlife with live music and beachfront bars

5. Natal (RN) – The City of the Sun

Photo: Ney Douglas / MTur

Natal perfectly blends nature and culture. As one of Brazil’s sunniest capitals, it offers exciting dune buggy rides in Genipabu, breathtaking beaches, and unforgettable cuisine.

Highlights:

• Fortaleza dos Reis Magos and the Pirangi Cashew Tree

• Day trips to Pipa Beach

• Pleasant climate all year round

6. São Miguel do Gostoso (RN) – The Wind Lover’s Retreat

Photo: Pedro Magrod / Shutterstock.com

Charming and peaceful, São Miguel do Gostoso is perfect for travelers seeking relaxation and connection with nature. Popular among kite surfers and couples, it’s rapidly growing in popularity and infrastructure.

7. Barra Grande (PI) – The New Hidden Gem

Photo: Luiza Aquino / Shutterstock.com

Slowly but surely, Piauí is earning its place on Brazil’s tourism map. Barra Grande, with its pristine beaches and elegant inns, is the newest must-visit spot for those looking to escape the crowds.

Expect:

• Calm, crystal-clear waters

• Boat tours and seahorse watching

• Signature cuisine with regional flair

8. Itacaré (BA) – Surf, Trails, and Nature

Photo: Guilherme Ferreira / Blumar DMC

Located on Bahia’s southern coast, Itacaré is a haven for eco-tourists and adventure lovers. Its beaches are surrounded by lush Atlantic Forest.

Pro tip: Hike the scenic trails leading to hidden gems like Prainha and Havaizinho.

9. Fernando de Noronha (PE) – The Ultimate Dream Destination

Photo: Reuber Duarte / Shutterstock.com

No list would be complete without it. Fernando de Noronha is among the most desired destinations in the world, home to beaches consistently ranked as the best on the planet, including Baía do Sancho and Baía dos Porcos.

Tip: Book early — the island limits the number of daily visitors to preserve its natural beauty.

Travel Safely and Comfortably with Blumar DMC

Planning a trip to the Northeast requires attention to detail — from transfers to hotel bookings and tours. Blumar DMC specializes in tailor-made experiences, ensuring comfort, safety, and expert support at every step.

Why choose Blumar:

• Over 40 years of experience in Brazilian and international travel

• Expert team for luxury, family, and adventure itineraries

• Exclusive network of local suppliers and guides

• Commitment to sustainable and responsible tourism

Conclusion: Experience the Best of Summer 2026

Now that you know the most popular destination in the Northeast — and several other incredible options — it’s time to choose your personal paradise. Whether it’s Maragogi, Jericoacoara, or Morro de São Paulo, each destination offers a one-of-a-kind experience designed to recharge your energy and create lasting memories.

Ready to plan your dream trip with confidence and exclusivity?

Contact Blumar Turismo and discover the best personalized packages for your travel style.

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