Photo: Disclousure / Blumar DMC
The presence of Blumar DMC at the USTOA Annual Conference & Marketplace 2025 reinforces Brazil’s growing visibility in the international travel industry. Held from December 1 to 5 at the Gaylord National Resort & Convention Center in National Harbor, Maryland, the event brings together tourism leaders, innovators and global brands shaping the future of travel.
This post highlights Blumar DMC’s participation, explores how the event’s central theme — courage — reflects the current moment of the industry, and explains why Blumar DMC continues to be a trusted reference for travel experiences in Brazil.
What Is the USTOA Annual Conference & Marketplace 2025?
The USTOA (United States Tour Operators Association) hosts one of the most influential gatherings in the travel sector. Each year, the conference connects global operators, destination representatives and tourism executives, fostering strategic partnerships and discussions that guide long-term industry development.
The 2025 edition places a strong spotlight on courage, a theme that resonates deeply after years marked by economic and geopolitical uncertainty. According to the USTOA, courage is an essential component for innovation, resilience and building a more sustainable future for global travel.
Blumar DMC’s Role at the USTOA 2025
Photo: Disclousure / Blumar DMC
Represented by Commercial Manager Carolina Hue, Blumar DMC plays an active role in strengthening relationships with the North American market — historically one of Brazil’s top sources of international visitors, as reported by Brazil’s Ministry of Tourism and Embratur.
Carolina is participating in high-level meetings, expanding business opportunities and promoting Brazil as a vibrant, diverse and welcoming destination. Blumar DMC’s presence at events like USTOA not only reinforces the company’s international credibility but also elevates Brazil’s position among global travelers.
Courage: The Theme Guiding Global Tourism Forward
Photo: Carolina Hue / Blumar DMC
During the opening session, Terry Dale, USTOA President and CEO, emphasized courage as the mindset that will propel the industry into a stronger future. His remarks highlighted the need for decisive action, adaptation and a strategic outlook to navigate the complexities of modern travel.
A Powerful Moment: Blake Leeper’s Inspirational Keynote
Photo: Disclousure / Blumar DMC
One of the most memorable highlights of the conference was the keynote by American Paralympic athlete Blake Leeper, whose remarkable story of resilience captivated the audience. His message — “Adversity is your advantage” — echoed across the room, reminding attendees that determination, teamwork and courage can transform any challenge into an opportunity.
Leeper’s speech aligned perfectly with this year’s theme and reinforced the spirit of innovation and perseverance that drives companies committed to reshaping global tourism.
Why Blumar DMC Is a Trusted Leader in International Travel
Photo: Carolina Hue / Blumar DMC
With more than 40 years of experience, Blumar DMC is recognized worldwide for delivering customized, reliable and high-quality travel services in Brazil. The company acts as an essential partner for international tour operators seeking curated experiences that emphasize authenticity, culture and comfort.
What Sets Blumar DMC Apart
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A highly specialized team with deep knowledge of Brazil’s regions and travel trends.
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A premium network of suppliers, ensuring safety and excellence in every step of the journey.
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Tailor-made itineraries crafted to match each traveler’s interests and expectations.
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Commitment to sustainability and responsible tourism, aligned with global standards.
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Active participation in major global travel fairs, including WTM, ITB and USTOA, strengthening Brazil’s visibility in key markets.
Industry research from Skift and Phocuswright highlights personalization and reliability as decisive factors for international travelers. These elements are core to Blumar DMC’s service philosophy, built over decades of expertise.
Blumar DMC at USTOA 2025: Building Connections That Take Brazil Further
The participation of Blumar DMC at the USTOA Annual Conference & Marketplace 2025 reaffirms the company's commitment to promoting Brazil on the world stage. Every conversation, partnership and insight shared at the event contributes to expanding Brazil’s presence in the North American travel market.
Guided by messages of courage and collaboration, Blumar DMC continues to connect people, inspire trust and showcase Brazil as a destination of extraordinary potential.
Ready to Promote Brazil to Your Clients? Let Blumar DMC Support You
If you’re looking to offer unforgettable, seamless and highly personalized travel experiences in Brazil, Blumar DMC is here to help.
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FAQ: Blumar DMC at the USTOA Annual Conference & Marketplace 2025
Photo: Carolina Hue / Blumar DMC
1. What is the USTOA Annual Conference & Marketplace 2025?
The USTOA Annual Conference & Marketplace is one of the most influential events in the global travel industry. Held from December 1–5 at the Gaylord National Resort & Convention Center in National Harbor, Maryland (USA), the conference brings together tour operators, destinations, travel leaders, and industry experts to foster high-level networking and discuss the future of tourism.
2. Why is the theme of USTOA 2025 “Courage”?
The 2025 edition embraces the theme “courage” as a response to the current global context. According to USTOA, courage is essential for navigating economic shifts, geopolitical uncertainties, and evolving traveler expectations. The theme encourages innovation, resilience, and strategic action to ensure the sustainable growth of the tourism industry.
3. What is Blumar DMC’s role at USTOA 2025?
Blumar DMC represents Brazil at the event, strengthening long-standing relationships with North American partners and showcasing the country’s potential as a vibrant, diverse, and safe destination. In 2025, the company is represented by Carolina Hue, Commercial Manager, who focuses on expanding strategic partnerships and generating new business opportunities.
4. Why is the North American market so important for Brazil?
The United States remains one of the top source markets for travelers to Brazil, according to the Brazilian Ministry of Tourism and Embratur. Blumar’s presence at USTOA helps increase visibility, engage key partners, and position Brazil as an attractive destination for nature, culture, and tailor-made experiences.
5. Who was the keynote speaker at USTOA 2025?
American Paralympic athlete Blake Leeper delivered one of the most impactful presentations of the conference. His message — “Adversity is your advantage” — resonated deeply with attendees, offering insights on resilience, determination, and overcoming challenges, perfectly aligned with the theme of courage.
6. Why is Blumar DMC considered a global reference in tourism?
With more than 40 years of expertise, Blumar DMC is recognized worldwide for high-quality, safe, and personalized services. Key strengths include:
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A highly skilled team aligned with global travel trends
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A premium network of trusted suppliers
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Tailor-made itineraries designed for individual clients and operators
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A clear commitment to sustainability and responsible tourism
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Active participation in major international trade fairs such as WTM, ITB, and USTOA
Reports from Skift and Phocuswright indicate that personalization and trust are top priorities for international travelers — values Blumar has championed for decades.
7. How does Blumar DMC’s participation strengthen tourism to Brazil?
By participating in USTOA 2025, Blumar:
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Expands business opportunities
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Strengthens relationships with key North American operators
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Increases Brazil’s visibility among high-value travelers
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Promotes authentic, safe, and diverse experiences
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Contributes to a growing flow of visitors to Brazil
Each meeting and connection established at the event helps reinforce the country’s global positioning.
8. What does USTOA represent for the future of global tourism?
USTOA is a leading platform for innovation, sustainability, and best practices in tourism. The 2025 conference highlights:
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Personalized travel experiences
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Responsible and sustainable tourism practices
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Traveler trust and safety
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Strategic destination-operator partnerships
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Adaptation to new traveler behaviors
9. How can tour operators and agents collaborate with Blumar DMC?
Blumar supports partners through:
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Expert consulting and destination knowledge
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Tailor-made itineraries for all market segments
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Complete operational support, from planning to on-site logistics
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Access to unique cultural, nature, luxury, and adventure experiences
Operators looking to promote Brazil can count on Blumar as a reliable, experienced partner.
10. How does Blumar DMC help strengthen Brazil’s international image?
Blumar acts as a bridge between Brazil and the world, showcasing:
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The country’s rich cultural diversity
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Its unparalleled natural landscapes
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Authentic, immersive experiences
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Safe and reliable tourism infrastructure
By participating in global trade events, Blumar contributes to positioning Brazil as a world-class destination.
