Photo: Disclousure / FIEXPO Latin America 2026
Blumar DMC took part in FIEXPO Latin America 2026, held from June 8 to 11 at the Costa Rica Convention Center in San José, the leading B2B trade fair for the meetings, incentives, conferences, and events industry in Latin America and the Caribbean. Representing the company, our Congress and Events Manager, Marcelo Gomes, led an agenda of meetings with operators, buyers, and partners from around the world, presenting Brazil as a complete destination for the MICE segment.
This article shares the highlights of Blumar's participation, the market context that makes the event strategic, and the role of a strong local DMC in bringing more international events to Brazil. It is written for partners, agencies, and operators tracking Blumar's presence in the global meetings industry.
Why FIEXPO Latin America Matters
FIEXPO Latin America is the most important trade fair dedicated to the MICE industry in Latin America and the Caribbean. Held annually, the event is the central meeting point where destinations, convention bureaus, hotels, convention centers, and event specialists connect directly with international buyers and event organizers.
The 2026 edition in San José confirmed the event's scale and relevance, bringing together hundreds of exhibitors and suppliers from across the region and beyond, alongside international buyers and the major associations that shape the global business events sector, including ICCA, SITE, MPI, and PCMA. For a Brazilian DMC, being present at FIEXPO is a clear strategic priority: it is where partnerships that bring congresses, incentives, and corporate events to Brazil begin.
Brazil's Growing Strength in the MICE Sector
Photo: Disclousure / FIEXPO Latin America 2026
Blumar's presence at FIEXPO reflects a broader moment for Brazil in the international events market. The country has consolidated its position as Latin America's leading destination for international association events, climbing the global ICCA ranking and offering world-class infrastructure across multiple cities. As we explore in our guide to MICE in Brazil, the combination of venue capacity, connectivity, and destination appeal makes the country increasingly competitive for global events.
Events like FIEXPO are where this potential is translated into real business. They are the venues where international buyers discover what Brazil can deliver, and where a local DMC turns interest into operated programs.
Meetings with international buyers and partners at FIEXPO 2026. Photo: Blumar DMC.
Blumar DMC at FIEXPO: Building Partnerships in San José
Photo: Disclousure / FIEXPO Latin America 2026
Marcelo Gomes, Blumar's Congress and Events Manager, represented the company throughout the event. His agenda over the four days was built around three priorities:
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Presenting the portfolio: introducing international operators and buyers to Blumar's full range of MICE solutions in Brazil, from large congresses to incentive travel and corporate events.
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Building partnerships: meeting buyers and partners to establish the long-term relationships that turn interest in Brazil into confirmed programs.
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Reading the market: understanding firsthand what international event organizers are looking for and how Brazilian programs should be tailored to meet those expectations.
This direct, on-the-ground engagement is the foundation of serious MICE work, as we explore in our overview of choosing a Destination Management Company in Brazil.
What Brazil Offers the Global Events Market
The conversations at FIEXPO consistently return to the same strengths. Brazil offers international groups and congresses a rare combination: major-city infrastructure for large events, paired with destinations and experiences that few countries can match, from Rio de Janeiro and São Paulo to Iguaçu Falls, the Amazon, and the Northeast coast. For incentive programs in particular, this pairing of capability and experience is a decisive advantage, a theme we cover in our guide to incentive travel in Brazil.
For Blumar, the goal at events like FIEXPO is to show that Brazil delivers both the operational reliability and the memorable experiences that international events require.
Why a Strong Local DMC Matters for International Events
Photo: Disclousure / FIEXPO Latin America 2026
Bringing a congress, incentive, or corporate event to Brazil requires a partner with the supplier relationships, operational scale, and program design capability to deliver flawlessly. As we cover in our guide to MICE in Brazil, the right local DMC consolidates the entire operation under one accountable relationship.
Blumar brings the foundations required: four decades of experience operating across Brazil, membership in Virtuoso, BLTA, IGLTA, IATA, and USTOA, and the buying power and national reach described on our company profile. For operators and buyers positioning their Brazil programs, partnering with an established local DMC is the foundation of a successful event. To discuss a program, visit our Congress and Events area.
Bringing More International Events to Brazil
FIEXPO Latin America 2026 marked another step in Blumar's ongoing work to position Brazil at the center of the regional MICE market. With strong demand, world-class infrastructure, and unmatched destinations, Brazil has more to offer the global events industry every year, and Blumar is committed to being the partner that makes those events happen.
To learn more about Blumar DMC and explore MICE solutions in Brazil, visit the official Blumar DMC website.
About Blumar DMC
Blumar is a Destination Management Company and incoming tour operator based in Rio de Janeiro, with four decades of experience operating leisure, groups, incentives, and events across Brazil. The company is a member of Virtuoso, BLTA, IGLTA, IATA, and USTOA, and is known for the buying power and reliability of one of the country's most established operators. Learn more on the Blumar company profile.
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Frequently Asked Questions
Photo: Disclousure / FIEXPO Latin America 2026
What is FIEXPO Latin America?
FIEXPO Latin America is the leading B2B trade fair for the meetings, incentives, conferences, and events (MICE) industry in Latin America and the Caribbean. It connects destinations, convention bureaus, hotels, and event suppliers with international buyers and organizers. The 2026 edition was held from June 8 to 11 at the Costa Rica Convention Center in San José.
Why did Blumar take part in FIEXPO 2026?
Blumar took part in FIEXPO 2026 to present its MICE portfolio to international operators and buyers, build long-term partnerships, and position Brazil as a reference destination for congresses, incentives, and corporate events. The company was represented by its Congress and Events Manager, Marcelo Gomes.
Who represented Blumar at FIEXPO Latin America 2026?
Blumar was represented by Marcelo Gomes, the company's Congress and Events Manager, who led an agenda of meetings with operators, buyers, and partners from around the world throughout the four-day event.
Why is Brazil a strong destination for MICE events?
Brazil is Latin America's leading destination for international association events, with world-class infrastructure across multiple cities and a unique range of experiences, from Rio de Janeiro and São Paulo to Iguaçu Falls, the Amazon, and the Northeast coast. This combination of capability and destination appeal makes it highly competitive for congresses, incentives, and corporate events.
How can I plan a MICE event in Brazil with Blumar?
To plan a congress, incentive, or corporate event in Brazil, you can contact Blumar through its official website or its Congress and Events area. As a DMC with four decades of experience and strong industry credentials, Blumar handles the full operation under one accountable partner.
