Blumar at BLA 2026 in Milan: Strengthening Partnerships Between Italy and Latin America

Blumar’s participation at BLA 2026 marked a strategic milestone in strengthening the brand’s presence in the Italian market. Held on February 27, 2026, in Milan, Buy Latin America brought together leading international tourism players for an intensive agenda of highly qualified B2B meetings.

More than institutional visibility, Blumar at BLA 2026 represented expansion, positioning, and the creation of tangible business opportunities. The event confirmed what the market has already been noticing: Brazil is on the rise on the global tourism stage.

In this article, you will understand why this participation was so relevant and the impact it has on strengthening commercial relations between Italy and Latin America.

Blumar at BLA 2026: A Strategic Event for the Italian Market

Photo: Disclousure / BLA 2026

Blumar at BLA 2026 was represented by Juliana Rodrigues, who welcomed operators, agents, and strategic partners at Desk 5 throughout the event.

Buy Latin America is recognized as one of the leading B2B platforms dedicated exclusively to Latin American destinations. The event connects:

• Specialized DMCs

• International hotel chains

• Airlines and rail companies

• Cruise lines

• Local experience providers

With:

• Italian tour operators

• Boutique travel agencies

• Incentive and MICE companies

• Travel designers focused on Latin America

This highly targeted format made Blumar at BLA 2026 even more strategic, ensuring focused, productive meetings with strong conversion potential.

According to ENIT, the Italian National Tourist Board, the Italian market continues to show strong interest in long-haul cultural and nature-based destinations, a profile that aligns directly with Brazil’s tourism offering.

The Impact of Blumar at BLA 2026 on Italy–Brazil Tourism

Blumar’s participation at BLA 2026 strengthened three fundamental pillars:

1. Long-Term Relationship Building

In-person events remain essential for consolidating trust. Face-to-face meetings enhance credibility, accelerate negotiations, and solidify strategic agreements.

2. Premium Positioning

The Italian market values:

• Boutique and charm hotels

• In-depth cultural experiences

• High-end gastronomy

• Exclusive, tailor-made itineraries

Blumar presented solutions aligned with this profile, highlighting its strong personalization capabilities and curated travel expertise.

3. Expansion of Commercial Opportunities

New Italian operators specialized in Latin America initiated relationships with the team, expanding the company’s reach in Southern Europe.

Blumar at BLA 2026 and the Promotion of Latin America in Europe

Photo: Disclousure / BLA 2026

Blumar at BLA 2026 went beyond promoting Brazilian destinations. The company showcased the diversity of Latin America as a complete portfolio of experiences, including:

• Ecotourism and sustainability

• Luxury travel

• Historical and cultural itineraries

• Exclusive incentive travel programs

• Immersive and personalized experiences

The Italian market seeks operational security, authenticity, and deep destination knowledge. In this context, expertise makes a decisive difference.

Why Blumar DMC Is an International Reference

Blumar’s presence at BLA 2026 reinforced its positioning as a strategic partner for the global travel trade.

Key differentiators include:

• Over 30 years of experience in Brazilian tourism

• A consolidated network of qualified hotels and suppliers

• Rigorous experience curation

• Agile and personalized service

• Structured and reliable operations

International partners frequently highlight operational efficiency, clear communication, and excellence in service delivery.

This combination ensures confidence for Italian operators seeking to commercialize Brazil and Latin America with the highest quality standards.

The Results of Blumar at BLA 2026 and the Future of Partnerships with Italy

Photo: Disclousure / BLA 2026

Blumar at BLA 2026 consolidated strategic relationships, expanded commercial connections, and reinforced the brand’s presence in the Italian market.

A record number of meetings were held in a single day, clearly demonstrating the strong interest in Brazil and confirming that the destination continues to grow in the global marketplace.

Juliana Rodrigues considered the event a true success. The high volume of scheduled appointments reflected not only strong demand but also Brazil’s rising prominence among international buyers.

Participations like this build solid bridges between markets, generate concrete business opportunities, and strengthen Latin America’s position as a leading region in international tourism.

If you are an operator, agent, or international partner interested in developing exclusive travel products to Brazil and Latin America with security, expertise, and personalization, contact Blumar DMC and discover how we can create new opportunities together.

Posts you might also be interested in:

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• Discover the Best Ecotourism Destinations in Brazil with Blumar DMC
• Blumar DMC at ILTM Cannes 2025: Brazil Shines on the World’s Leading Luxury Travel Stage
• Blumar DMC at IBTM World 2025: Why Brazil’s Presence at the World’s Largest MICE Event Matters

FAQ – Blumar at BLA 2026: Strengthening Brazil's Presence in the Italian Tourism Market

Photo: Catarina Belova / Shutterstock.com

1. What is BLA (Buy Latin America)?

Buy Latin America (BLA) is one of Europe's leading B2B tourism events dedicated exclusively to Latin American destinations. It connects destination management companies (DMCs), hotels, airlines, cruise lines, and tourism suppliers with Italian tour operators, travel agencies, incentive houses, and travel designers specializing in Latin America.

2. When and where was BLA 2026 held?

BLA 2026 took place on February 27, 2026, in Milan, Italy, bringing together key professionals from the international tourism industry for a full day of scheduled business meetings.

3. Why was Blumar's participation at BLA 2026 important?

Blumar's participation strengthened its position in the Italian market by:

• Expanding relationships with travel professionals.
• Increasing brand visibility among qualified buyers.
• Creating new business opportunities.
• Reinforcing Brazil's reputation as a premium travel destination.

4. Who represented Blumar at BLA 2026?

Blumar was represented by Juliana Rodrigues, who welcomed tour operators, travel agencies, and strategic partners throughout the event at Desk 5.

5. What types of companies attend Buy Latin America?

The event brings together:

Suppliers

• Destination Management Companies (DMCs)
• International hotel groups
• Airlines
• Rail companies
• Cruise operators
• Local experience providers

Buyers

• Italian tour operators
• Boutique travel agencies
• MICE and incentive companies
• Luxury travel designers
• Latin America specialists

6. Why is the Italian market important for Brazil?

According to ENIT (Italian National Tourist Board), Italian travelers continue to show strong interest in:

• Cultural tourism
• Nature-based travel
• Authentic local experiences
• Luxury and tailor-made vacations

These preferences closely match Brazil's diverse tourism offerings.

7. What benefits did Blumar gain from participating in BLA 2026?

The event helped Blumar:

• Build stronger long-term partnerships.
• Meet new Italian buyers.
• Expand its commercial network in Southern Europe.
• Increase awareness of its customized travel solutions.
• Generate qualified business opportunities.

8. Why are face-to-face tourism trade events still important?

In-person meetings help:

• Build trust more quickly.
• Strengthen business relationships.
• Accelerate negotiations.
• Improve communication.
• Create long-term strategic partnerships.

For international tourism, personal connections remain a key factor in successful collaboration.

9. What types of travel experiences did Blumar promote?

Blumar showcased a diverse portfolio that included:

• Luxury travel
• Ecotourism
• Sustainable tourism
• Cultural itineraries
• Historical destinations
• Incentive travel programs
• Tailor-made experiences

10. Why do Italian travel professionals choose experienced DMCs?

Italian operators value partners who provide:

• Operational reliability
• Local expertise
• Personalized service
• Strong supplier networks
• High-quality execution

Experienced DMCs help reduce operational risks while delivering authentic travel experiences.

11. What makes Blumar DMC different?

Blumar stands out because of its:

• More than 30 years of tourism expertise.
• Extensive network of trusted hotels and suppliers.
• Carefully curated travel experiences.
• Fast and personalized customer service.
• Reliable operational structure.
• Strong reputation among international partners.

12. How does Blumar support luxury and tailor-made travel?

Blumar creates customized itineraries based on each client's interests, combining:

• Premium accommodations
• Exclusive experiences
• Cultural immersion
• Nature adventures
• Luxury services
• Flexible travel planning

13. What was the overall outcome of Blumar's participation at BLA 2026?

The event resulted in:

• A record number of business meetings.
• New commercial relationships.
• Greater visibility in the Italian market.
• Expanded opportunities throughout Southern Europe.
• Reinforced positioning as a leading Brazilian DMC.

14. How does BLA help strengthen tourism between Italy and Brazil?

BLA creates direct connections between Italian travel professionals and Latin American suppliers, making it easier to develop new travel products, expand partnerships, and increase visitor flows between both regions.

15. Who can benefit from working with Blumar DMC?

Blumar works with:

• International tour operators
• Travel agencies
• Luxury travel designers
• MICE planners
• Incentive travel companies
• Corporate travel professionals
• Tourism wholesalers looking for reliable local expertise in Brazil and Latin America

16. How can international travel professionals contact Blumar DMC?

Operators, travel agencies, and tourism professionals interested in developing customized travel products for Brazil and Latin America can contact Blumar DMC to discuss personalized itineraries, operational support, luxury travel, incentive programs, and long-term commercial partnerships.