Blumar Joins BLTA — A New Chapter in Brazilian Luxury Travel

Photo: Disclousure / Brazilian Luxury Travel Association

We’re excited to share an important milestone. Blumar is now a member of the Brazilian Luxury Travel Association (BLTA), a meaningful step as we celebrate 40 years of dedication to showcasing the best of Brazil.

Our history has always been grounded in deep, hands-on knowledge of destinations across the country. This expertise allows us to craft itineraries that genuinely connect travelers with Brazil’s culture, nature, and people. Joining BLTA strengthens this mission and brings us into a collaborative network that promotes responsible and sophisticated travel throughout the country.

Since 1985, Blumar has built expertise across every level of travel. Our experience ranges from student groups to families seeking comfort and value and travelers looking for high-end, tailor-made journeys. We believe that Brazil is for everyone, and our commitment remains the same across all categories. Our team inspects accommodations from three to five stars so we can confidently offer the best options within each segment. Our portfolio includes carefully curated shared tours with small groups as well as private services, always guided by specialists who bring destinations to life. Democratic, responsible, sustainable, and inclusive tourism has always been part of our DNA. Joining BLTA reinforces this commitment rather than changing it.

BLTA brings together a curated group of leading travel companies and properties. The Association represents dozens of exceptional hotels located in some of the most diverse and inspiring destinations in Brazil. What makes BLTA special is how its members work collaboratively. This network amplifies everyone’s voice, expands opportunities for innovation, and elevates Brazil’s global presence in the luxury travel market. By joining, Blumar becomes part of this collective effort to showcase the richness and authenticity of the country in a way that is responsible, sophisticated, and deeply connected to local culture.

We are also proud that our Business Manager, Bruno Teixeira, serves as BLTA’s Vice-President of Communication, reinforcing our active role in helping shape the future of Brazilian tourism.

As our director, Paula Santos, says:

“Celebrating 40 years of Blumar makes this moment especially meaningful. Joining BLTA reinforces our long-standing commitment to excellence and to creating travel experiences that respect Brazil’s land, people, and cultural richness. It is an exciting new chapter, and we are ready to contribute with all our experience and love for the country.” .

As we embrace this new chapter, we look ahead with excitement, collaboration, and the confidence that together we can bring even more of Brazil’s extraordinary beauty to the world.

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FAQ — Blumar Joins BLTA: A New Chapter in Brazilian Luxury Travel

1. What does Blumar joining BLTA mean?

Blumar’s membership in the Brazilian Luxury Travel Association (BLTA) represents an important recognition of its excellence in Brazilian tourism. BLTA brings together companies committed to high-end travel experiences, responsible tourism, and the celebration of Brazil’s culture and diversity, further strengthening Blumar’s position in the luxury travel market in Brazil.

2. What is BLTA (Brazilian Luxury Travel Association)?

The Brazilian Luxury Travel Association (BLTA) is a prestigious organization that unites luxury hotels, travel operators, and experiential brands across Brazil. Its mission is to elevate Brazil’s global presence in the luxury travel sector by promoting sustainability, collaboration, innovation, and authentic, high-quality travel experiences.

3. Why is BLTA membership important for Blumar?

Becoming a BLTA member enhances Blumar’s international visibility and credibility among discerning travelers and partners seeking exclusive, tailor-made journeys. It also integrates Blumar into a collaborative network that drives best practices, innovation, and excellence in Brazilian luxury tourism.

4. Will Blumar now focus exclusively on luxury travel?

No. Blumar remains committed to democratic, inclusive, and responsible tourism. While luxury travel is a key pillar of its portfolio, Blumar continues to serve a wide range of travelers—from student groups and families to guests seeking bespoke, high-end experiences—always with the same level of care, expertise, and reliability.

5. How does Blumar ensure the quality of its travel experiences?

Blumar conducts rigorous on-site inspections of 3- to 5-star accommodations, carefully curates small-group shared tours, and offers private services led by experienced local specialists. This hands-on approach guarantees safety, comfort, authenticity, and consistently high standards across all travel segments.

6. What changes for travelers with Blumar joining BLTA?

Travelers benefit from:

• Access to exclusive luxury experiences in Brazil

• Carefully curated hotels and services

• Deeper cultural and environmental connections

• Personalized, sustainable, and well-organized journeys

In practice, travelers gain a partner even more closely aligned with the best that Brazil has to offer.

7. What is Bruno Teixeira’s role within BLTA?

Bruno Teixeira, Blumar’s Business Manager, serves as Vice President of Communications at BLTA. His role reinforces Blumar’s active contribution to shaping the future of Brazilian tourism and strengthening Brazil’s positioning in the global luxury travel market.

8. How does BLTA promote sustainable tourism in Brazil?

BLTA encourages responsible and sustainable tourism practices, emphasizing respect for local communities, cultural heritage, and natural environments. Its members collaborate to deliver refined travel experiences that generate positive impact while preserving Brazil’s unique identity.

9. Why is this milestone especially meaningful for Blumar?

Blumar’s entry into BLTA coincides with the celebration of its 40th anniversary. This milestone reflects four decades of expertise, destination knowledge, and a deep passion for showcasing Brazil through meaningful and well-crafted travel experiences.

10. How does Blumar view the future of luxury travel in Brazil?

Blumar envisions luxury travel as authentic, responsible, and deeply connected to Brazil’s culture and people. By joining BLTA, the company reinforces its commitment to collaboration, innovation, and presenting Brazil’s extraordinary beauty to the world in a thoughtful and sophisticated way.