Photo: Carolina Hue / Blumar DMC
The participation of Blumar DMC in ITB Berlin 2026 highlights the company’s commitment to strengthening Brazil’s position in the global tourism market. Celebrating its 60th edition, ITB Berlin once again confirmed its status as the world’s leading travel industry trade show, bringing together tourism leaders, destination experts, and decision-makers from across the globe.
Photo: Carolina Hue / Blumar DMC
Representing the company, Carolina Hue, Commercial Manager at Blumar, attended the event to strengthen strategic partnerships and stay closely connected to the latest trends shaping the future of international travel.
For companies working in inbound tourism, participating in an event of this magnitude is essential for building strong international relationships and promoting destinations in an increasingly competitive global market.
Blumar DMC Participated in ITB Berlin 2026: Why the Event Is So Important
ITB Berlin is widely recognized as the most influential tourism trade show in the world. Every year the event brings together thousands of professionals from the travel industry, including:
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Destination Management Companies (DMCs)
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International tour operators and travel agencies
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Airlines and hotel chains
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Tourism boards and government representatives
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Travel technology companies
The 2026 edition was particularly special, marking 60 years of ITB Berlin, reinforcing its role as a key platform for shaping the future of global tourism.
For companies like Blumar, being present in this environment allows Brazil to be promoted as a high-value destination for international travelers.
The Theme of ITB Berlin 2026: Leading Tourism into Balance
The central theme of this year’s event was “Leading Tourism into Balance.”
The concept reflects a global movement toward a more balanced tourism industry that combines economic growth with environmental responsibility and meaningful traveler experiences.
During the convention, more than 400 international speakers participated in around 200 sessions, discussing topics that will shape the tourism industry in the coming years, including:
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Sustainable tourism development
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Travel technology and digital transformation
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Destination management strategies
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Artificial intelligence in travel planning
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Regenerative tourism models
For companies specialized in destination management, understanding these changes is crucial to delivering experiences that match the expectations of today’s travelers.
Brazil Is Experiencing a Historic Moment in Tourism
Photo: Carolina Hue / Blumar DMC
The participation of Blumar DMC in ITB Berlin 2026 comes at a particularly strong moment for Brazil’s tourism sector.
According to UN Tourism (World Tourism Organization), Brazil closed 2025 with record international tourism numbers:
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9.3 million international visitors
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37.1% growth compared to 2024
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US$7.8 billion generated for the national economy
These figures position Brazil among the fastest-growing tourism destinations worldwide, surpassing traditional destinations such as Egypt and Morocco.
This growth reflects a global shift in traveler preferences. More visitors are looking for destinations that offer:
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preserved nature
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authentic cultural experiences
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meaningful connections with local communities
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sustainable travel opportunities
With its extraordinary diversity of landscapes, cultures, and ecosystems, Brazil is perfectly positioned to meet this growing demand.
Global Tourism Trends Highlighted at ITB Berlin
Participating in the event allowed Blumar to closely follow the trends shaping the future of the travel industry.
Sustainable and Regenerative Tourism
Sustainability continues to be a top priority for destinations and tourism companies worldwide.
Many industry leaders are now focusing on practices such as:
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environmental preservation
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community-based tourism
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carbon footprint reduction
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responsible tourism development
Brazil’s vast natural environments make it a leading destination for eco-tourism and nature-based travel.
Technology Transforming Travel Planning
Technology is rapidly changing the way travelers research and plan their trips.
Key innovations discussed at ITB Berlin include:
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artificial intelligence for travel recommendations
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data-driven itinerary personalization
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integrated digital travel platforms
These tools are making travel planning more efficient and highly customized.
Experience-Based Travel Is Growing
Modern travelers are increasingly looking for experiential travel rather than traditional sightseeing.
Popular experiences include:
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Cultural immersion
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Wildlife encounters
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Culinary tourism
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Nature exploration
Brazil offers exceptional opportunities in all these areas, making it one of the most attractive destinations for experience-driven travelers.
Why Blumar DMC Is a Trusted Expert in Travel to Brazil
Photo: Carolina Hue / Blumar DMC
With decades of experience in the industry, Blumar DMC is recognized as one of Brazil’s leading destination specialists.
Its participation in global tourism events like ITB Berlin 2026 reinforces the company’s commitment to maintaining strong international partnerships and delivering high-quality travel experiences.
Deep Knowledge of Brazilian Destinations
Blumar’s team has extensive expertise in some of Brazil’s most iconic destinations, including:
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The Amazon
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The Pantanal wetlands
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Lençóis Maranhenses National Park
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Rio de Janeiro
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Salvador and Bahia
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Fernando de Noronha
This knowledge allows the company to design carefully curated travel itineraries.
Premium Network of Travel Partners
Blumar works with a carefully selected network of travel partners, including:
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luxury hotels and boutique properties
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expert local guides
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trusted transportation providers
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exclusive experience operators
This ensures consistent quality and reliability throughout each journey.
Tailor-Made Travel Experiences
Every itinerary created by Blumar is designed according to the traveler’s interests and travel style.
Trips can include:
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cultural and historical experiences
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wildlife and nature exploration
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luxury beach escapes
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adventure travel
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multi-destination journeys across Brazil
The result is a seamless and unforgettable travel experience.
Conclusion: Blumar DMC Participated in ITB Berlin 2026 and Reinforces Brazil’s Global Tourism Potential
The fact that Blumar DMC participated in ITB Berlin 2026 demonstrates the company’s strategic role in promoting Brazil within the international tourism market.
At a time when Brazil is experiencing record growth in international arrivals, participating in global tourism events is essential to:
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strengthen international partnerships
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increase Brazil’s visibility in key markets
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expand opportunities for inbound tourism
With deep destination expertise, a premium partner network, and a strong focus on personalized experiences, Blumar DMC continues to connect travelers from around the world with the very best that Brazil has to offer.
Plan Your Journey to Brazil with Blumar
Looking to explore Brazil with expert guidance and seamless planning?
Blumar DMC specializes in tailor-made journeys across Brazil, combining local expertise with world-class service to create unforgettable travel experiences.
Visit our website or contact our travel specialists to start planning your next journey in Brazil.
